Welcome to what will hopefully become an informative and regular blog, and a useful source for the Bride & Groom considering Wedding Video!

The wedding videographer has come a long way since the days of the mullet, padded shoulders and rolled up jacket sleeves. Bring back any of those fashion statements, but please leave the 80’s wedding videographer in the 80’s.

Whilst styles and quality vary across the industry in Melbourne, the standard of production has spiked for those who have evolved, and left a larger gap between those who have not. No doubt that currently there is great variety available to couples looking for a “wedding film”. It’s a win-win situation for the well informed Bride & Groom.

So what has changed in recent years?

Canon sparked a revolution in late 2008, by introducing a stills camera that has the ability to capture video which resembles that of the big screen, and the affordability that the independent film maker or wedding videographer is looking for. As a result of the access to stunning imagery, some wedding videographers have adapted a style that incorporates several important elements, and are producing “cinematic” wedding films.

Over the past couple of years this technology has been embraced on our shores, mind you not by everybody. It is a technology that requires precision, and demands more from the videographer, yielding a significant improvement on the production of yesterday, with the right skills of course.

Cinematography – that is “the art of motion picture photography”, however, runs much deeper than simply pushing “record” on a video camera or using a particular piece of equipment. Your wedding videographer’s job is to capture images, sound, moments and other elements, and combine them in a way that triggers emotions and conveys a wedding story unique to the couple. There are ‘mini stories’ that make up a wedding, but they are often eliminated or overlooked by videographers who choose not to use all the elements. Both styles have a place and a cost, and it comes down to personal preference and budget.

A good wedding videographer will help to enhance the story of your wedding day by using the elements at his disposal. When searching for a quality wedding videographer, ask them which elements they will use to tell your story, be informed about an industry that has evolved over the past few years, and remember that creativity is no longer defined in those slow zooms and shots through the champagne glass set to the soothing sounds of Brian Adams :)